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BUSINESS SIGN UP

Voxer Business

THE CHALLENGE

Currently users experience unnecessary friction before signing up for the Business product. Our goal was to create a sign up flow with less friction.

CONSTRAINTS

1. The solution must accommodate existing users who want to convert their free accounts into business accounts.

THE TEAM

1. Two Server Engineers
2. Product Designer/Manager - myself

GOALS

1. Provide a smoother user experience
2. Increase sign ups

OVERVIEW

Previously, a credit card was required to sign up for the free trial. Although this method did prequalify candidates, we chose to remove this step to decrease friction. This allows users to experience the product before asking for a commitment. We first determined what server and what design work was needed in order to outline the project. We then identified the constraints and possibilities illustrated in the following flow diagram.

EXPERIMENT

WHAT WE'VE HEARD:

  1. Users than onboard quicker are more likely to convert
  2. Users want to experience the product before setting up a sales call

IDEAS:

  1. Remove friction from signup process
  2. Give users onboarding materials that they can review at their own pace

WHAT WE IMPLEMENTED

WHAT WE'RE TRACKING

KEY SUCCESS METRICS

  1. Free trial conversions
  2. Free trial drop offs
  3. Retention
  4. NPS Score

STAY TUNED

We are continuing to collect data on this test. We hope to identify areas of further opportunity to optimize our signup funnel and provide our users with a seamless signup experience.